LaunchKU is KU Endowment’s crowdfunding platform. This year, the project manager requested a marketing video since it was difficult to educate the community about this platform (here’s looking at you, covid).

I chose to reach out to a KU graduate motion animator to create this video. The video was scripted and a storyboard was developed. I shared this with the motion animator, Gabriel, and worked with him to develop the look & feel of the pieces and to determine the final order of scenes, cadence, and length of the video. It was great to collaborate with someone who knows his work and has amazing ideas.