One Day One KU — Integrated Campaign Creative

Led the creative team in development for the University of Kansas’ annual One Day One KU giving campaign, producing a cohesive suite of visual assets and multimedia content to support engagement and donor participation. This included concept development, video scripting and production, motion graphics, social media assets, email visuals, and print materials.

The campaign centered around unifying the KU community with storytelling that highlighted student impact, donor generosity, and the power of collective giving. I collaborated closely with marketing strategists, writers, and stakeholders to ensure all creative elements aligned with the university’s brand while delivering emotional resonance and visual consistency across platforms.

Deliverables included a launch video, themed social content series, campus signage, animated graphics, and digital storytelling assets—all designed to drive momentum throughout the 24-hour fundraising event.