Each year, KU Endowment sends a winter mail appeal to all of its donors. This appeal is a general ask for our unrestricted support fund, a year-end gratitude message, and a premium piece. For the last several years, the premium piece has been a calendar. This year, I designed a pop-up style calendar with hidden notes for the curiosity seeker to find. The calendar was mailed, along with the letter, a small poster, and a gift card, to our donors.

An email follow-up went out a month later. The email provided links to an online printable version of the calendar, a printable poster, and desktop wallpaper calendars for the entire year. VIEW DOWNLOADS HERE.

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